Watching television while simultaneously browsing the net on a smartphone, tablet or laptop is becoming the new norm in New Zealand living rooms, according to Google.
A survey of 1000 tech-savvy New Zealanders showed that 85 per cent dual-screened – used their laptop, smartphone or tablet while watching TV – at least once a week.
Of those, 62 per cent said they mostly used a laptop to dual screen, 24 per cent mostly used a desktop, 22 per cent a smartphone and 13 per cent a tablet.
One in five said they were prompted to go online and research something as a result of what they saw on TV.
While it might not come as a huge surprise, the findings “put meat on the bone” in terms of providing evidence, said Google NZ country manager Tony Keusgen.
“We had a feeling this was going on but we wanted to know what the actual behaviours were,” Keusgen said.