Focus on the user experience

Although I post the video some time ago, the message is still relevant. Focus on the end user experience. Let me give that some context.

Innovation is a key to growth and to the development of a competitive advantage that can help your organisation rise above other competitors and those offering similar products or experiences. This is especially true in these ‘tight times’ when many organisations are competing for your hard earned cash, those extra dollars, discretionary fund (big or small) that you have available for (in this case) entertainment and other things.

There are many ways that an organisation can innovate, or in other words develop strategies that will allow for innovation. An organisation can choose to innovate around their product or service, innovate with their marketing approach, and also innovate in the distribution process. One area that I think can provide some easy wins is innovation around the user experience.

What is user experience; well to me user experience is about designing the product or services around the needs and requirements of a user. This will require an organisation to really consider how their product or service will be experienced by your user and making it awesome. To do this an organisation must commit to a process of meaningful customer research to gain an intimate understanding of what makes their users or customer’s tick. HINT –  never assume, ask some questions, spend some time, uncover the real trends and motivators. By understanding the real user or customer experience you will develop products and services that are really meaningful to them, and they will sing your praises to their friends and family, hopefully in a viral social way.

Recently my wife and I went to the new Hoyts Cinema in Te Awa at the Base on the out skirts of Hamilton, New Zealand. The experience was awesome. Mind blowing. The whole experience was seamless and exciting, to me it was close to perfect. From the serve your self food bar, to the wall of screens showing previews on the way in, the huge comfortable seats, the massive screen (really…its huge), and finally the booming sound system. It was an experience, a customer / end user focused experience. Well done.

It’s a Social, Social World

Video. Social media guru’s from big business get together to discuss where things are heading and the impact of social media and mobile.

  • 1.6 Billion Mobile phones sold will be sold this year.
  • We are now hyper-connected, mobile makes this easier.
  • A guy who has and uses 12 mobile devices at one time (to understand the user experience).
  • Social media the most influential tool in journalism than the printing press.
  • Social media can help amplify the voices of those who are not being heard.
  • How to harness the power and value of social networks to help solve social issues.
  • User created content

See the link below. Word.

http://fora.tv/2011/07/01/Knowledge_Exchange_Its_a_Social_Social_World

Hyperfactory – Mobile Marketing Masters

I tend to listen carefully to the things that Derek Handley talks about, he is the CEO of Hyperfactory the world’s number one mobile marketing agency, as they say on their web site –

WE ARE THE HYPERFACTORY. WE POWER BUSINESSES AND BRANDS. THROUGH THE MOBILE MEDIUM. WITH US YOU GET THE BEST OF. BOTH WORLDS: AGENCY & TECHNOLOGY

He’s the latest video fro Derek, word –

Growing up digital

Seems like I’m always going on about this however, technology changes and influences the way we live. Growing up in the 80’s in small town New Zealand I really could not imagine the technologies that are every day common place in 2011.

In my mind technology is an enabler, its a pathway to deliver what ever you need. Smart people will develop ideas, solutions, and innovations that will disrupt the current way of doing stuff these in turn will create new opportunities. Devices like the iPhone and iPad  are great example of this, amongst other uses they are the new battle ground for business. Mobile devices are always with us, always on, always connected, the user is ready to interact and engage with you the via the mobile web, social media, SMS, QR Codes and the list goes on.

The mobile device is an effective way to communicate with and influence the consumer. How? Become OBSESSED with the end user experience, get an intimate understanding of their needs, tasks, and requirements.

Check out the below video, it’s kind of related.

Word.