It is no great revelation that mobile web and smartphone devices are here, that they are changing the way that business is done. From my perspective many businesses or business owners still haven’t worked out the power and value of the web, or how to leverage that power and value for their benefit. It is the digital portal to your services and offerings, it’s what the world sees, it maybe a potential customers only interaction with your brand / organisation. What are you serving them up?
People no longer want to log-in at their desktop or laptop computer to learn about what you do or engage with your brand or organisation when they have that power and ability in their pockets and purses. Smart mobile devices (and the mobile web) are always with us and always on, usually they are the last thing we look at before we go to sleep and the first thing that we reach for in the morning (even if its just to turn the alarm off).
Any smart brand / organisation should want to find out how they can engage with consumers in the mobile space. This represents a huge opportunity to communicate with and influence consumers in a personal and meaningful way. Optimise your site for a better mobile experience now.
Check out this article over on Gigaom – http://gigaom.com/2011/01/29/mobile-poor-site-performance-is-holding-us-back/